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What is Twitter and how can you use it to grow sales leads and potential future customers for your singular enterprise?

Twitter is a free system enabling its users to send and read messages online called tweets. A tweet is a text message of maximum 140 characters, just like an SMS message, from which it was derived. As such, tweets use the type of shorthand terms, symbols, anagrams and slogans that are familiar in SMS messaging. The use of URL shortening services, for example tinyurl, and content hosting services, for example Twitpic and NotePub, can overcome the 140 character limit as well as enable the sending of multimedia content.

Tweets are displayed on the author's profile page and sent to the author's subscribers, who are called followers. The author can admit unrestricted access to their posts or they can choose to transmit their posts only to their subscribers.

Tweets can be sent and received through the Twitter web page, SMS or external applications. Twitter is free, but accessing it through SMS may result in phone charges by your phone's service provider.

Since its inception in 2006 by Jack Dorsey, Twitter has realized worldwide acceptance and prominence. It is sometimes described as the SMS of the Internet. Direct use of Twitter is often superceded by other applications which use Twitter's application programming interface to send and receive their own messages.

To best understand Twitter, picture it as your own personal billboard, where you can deliver the latest and most appropriate outstanding information possible, to a wide audience.

Twitter articulated their news and information network strategy in November 2009 by changing the question asked of its users for status updates. From "What are you doing?' they have gone to "What's happening?"

As a mlm marketer, Twitter enables you or your business to pinpoint a target market for your service or product. You may even find yourself producing a "Twitter Personal" that appears more interesting than you really are! Why? With Twitter you needn't create a large volume of content. Short bits of entertaining, but informative, material can build up a large following and maintain those followers.

When you have acquired followers, Twitter allows you to remain in regular contact with them without overwhelming them to the point of losing followers. This capability of Twitter makes it a formidable, if not the most formidable, social media tool for marketers.

Since Twitter messages are brief and to the point, you can effectively tweet up to 4 times per day and nurture relationships with your followers that much faster. Your aim is to have your Twitter followers choose to keep communicating with you because they wish to know what you have to say. When people react this, your chances of having them subsequently buy from you are greatly increased.

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