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Online Marketing is becoming an essential marketing tool for a successful local business . If a small business can successfully sell their merchandise online they open a lot of new doors to potential customers and sales leads . A properly structured and organised Search engine marketing consultant will propose two avenues for online marketing , Search Engine Optimization and Paid Online Marketing ( such as Pay Per Click ) . Ideally , you will be able to pay for both paid and unpaid marketing campaigns but if you are like most businesses you are living on a budget and need the facts that online marketing really works .

The most typical phrase I hear is "But everyone knows who we are and what we do" in relation to their business . This is just untrue otherwise every possible customer would already be beating down your door wouldn't they ? There is always room for growth and if you market a product or service then there is always online marketing potential .

Hence , let's take a look at why SEO is far better than paid online marketing .

1 . Search engine optimization is a long term technique for your online marketing . When you apply pay per click or other paid online marketing then once you stop paying your bills to the advertiser the traffic to your website will be closed . Although you spend for putting together a SEO campaign with a well-known agency often their other client's results are extremely impressive it is almost compelling to go with SEO instead . With Search engine optimization , should you quit paying for the refinements a respected firm might charge at an ongoing rate , you may only see a little leveling off of website traffic .

2 . Through pay per click marketing you pay for every visitor delivered to your website no matter if they like your service or not . With Seo your website will hopefully come high in the free search results and this will mean you do not pay for a click through to your website - effectively once your SEO is setup every click or visitor to your website costs nothing .

3 . False or fake click throughs . In a study announced in August 2009 it became quite clear that 18% of click throughs on pay per click links on Google were false . In other words this could be competitors clicking through to your website simply trying to charge you money in advertising and marketing .

4 . The psychology of clicking on sponsored links . If you appear in both the paid and unpaid search results then you would see approximately 80% of your website traffic originate from the unpaid free Search engine optimization website links . There exists a psychology related to consumers clicking on paid advertising links especially if they are labeled as such , like in Google "Sponsored Links" . People see straight through this and know it is a paid advertising link . Consumer preference is set on the freely generated results and links at a rate of 4 to 1 .

5 . Over the period of 12 months the price of setting up the initial SEO campaign will have more than bettered the underlying web site traffic that an equivalent costing pay-per-click campaign will have accomplished . From my client examples there is about a 4 times website traffic factor weighted for local seo against pay per click . I was amazed personally ! !

In a recent newspaper content in Melbourne , Australia about a successful business website , it was presented that holding a position in the top 3 spots in the search results for a competitive term is worth an estimated $1 .5 million . It was also demonstrated that holding the top spot generates 3 .5 times the web traffic that the number two spot generates .

When it comes down to it an effectively executed Search Engine Optimisation campaign will get your website large amounts of website traffic . Needless to say selling the merchandise or service is then the job of the actual website so make sure you couple your SEO with good design , clear and prevalent calls to action and proper marketing principles like colour schemes and layouts . In my opinion it is critical to get this SEO campaign mix correct so talk to a recognized SEO firm and gain several information on how they can help you .

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